Headquartered in Hollywood, CA, fashion line bluDemocracy was created with an eye for balancing sustainability and style. Though they don’t claim to solve all the world’s challenges, they have chosen to take on one currently affecting nearly one billion people worldwide. The earth’s severely strained fresh water supply. By using alternatives to cotton, such as bamboo, they have managed to reduce their products’ water footprint by as much as 95%. The manufacturing process has also been designed to continually improve efficiencies as a garment travels through production from fabrication, dyeing, cutting, sewing to packaging.

"We are not only committed to the long term correction of fashion’s impact on the planet, but also strive to have immediate impact on the lives of people currently living without access to clean water. We view this as a basic human right." says the company’s founders. As such, bluDemocracy donates a portion of every sale to Generosity Water in order to fund clean water wells in distressed regions of the world. As its blu promise states: with every purchase someone in the world will gain access to clean drinking water.

save water + give water = save lives